Release campaign study · Made in Visuals
Zip Code
A single artwork becomes a connected set of promotional ideas, from the announcement to the invitation to listen.
The creative direction
What brings
it together.
Warm sunset light, a city skyline and a consistent visual palette carry through the campaign. Different messages give the same release a reason to appear in different moments.
Explore this kind of work- 01
Start from the release artwork and campaign idea.
- 02
Develop out-now, countdown and listening messages.
- 03
Create vertical promo variations with a shared look.
- 04
Extend selected concepts into motion.
Across the idea.
Zip Code · Out now
Zip Code · On the street
Zip Code · A new angle
Zip Code · Countdown
Zip Code · Save it
The actual workspace.
The references, decisions and outputs stay visible.
Let's make something worth seeing.
Start with one release.
Bring your music, your references, your next big idea. See what your team can make with Visuals.
Your first 100 credits are on us.