The Visuals journal
Thoughts from
inside the process.
Music, creative control and the visual life of the work.
Music Release Checklist: The Visual Plan for a Single
A release plan for a single's visuals: every file from the direction board six weeks out to the week-four refresh, with specs, owners, approval gates and the spec traps that get assets rejected.
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How to Make a Spotify Canvas with AI: Size, Specs, Loops
Spotify's actual Canvas size and specs, how to make one with AI, a frame-level test for loop seams, and a system for a whole album or catalog.
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How to Make a Suno Music Video You Can Actually Release
Suno doesn't make music videos, so here's how to build one around a Suno song that still clears Suno's terms, YouTube and your distributor.
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What Is a Sizzle Reel? A Working Guide for Music Teams
What a sizzle reel is, how long to make it, a 90-second structure cut bar by bar to a song, and what to clear before it leaves the building.
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Music Visualizer for YouTube: Make One, Then Own the Slot
How to make a music visualizer for YouTube, which free tools are actually free, and how to make it replace the Art Track as the song's official video.
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What we mean by 'Every song deserves to be seen'
The belief behind Visuals, and why the visual life of a recording matters.
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AI and music: why creative control matters more than speed
The industry needs creative tools that carry its taste, references and decisions into the work.
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Why most music never gets seen (and what's changing)
The production gap around music, and the possibility of giving more recordings a visual presence.
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