Our story

We came from
this world.

Music, creative production and the work of getting something out into the world. Visuals comes from years spent inside that process.

A Visuals launch film moving from a record to a visual campaign

Every song deserves to be seen. A 30-second Visuals film.

Our team's work across
music and global brands.

Previous companies and
brands we helped grow.
Universal Music Group
Pepsi
AT&T
Razz Interactive
Dunkin'
Mountain Dew

We built what
we wished existed.

We saw music teams making the same kinds of assets by hand, over and over. Great recordings waited for their visual moment because the time, budget or production capacity never quite reached them.

We wanted a place where creative direction could stay connected to the work. Where a good process could be used again. Where finishing the idea mattered as much as generating the first image.

Visuals.fm is an AI-native creative platform for music teams, labels and artists. We bring generative artificial intelligence into music video production, release campaigns and catalog activation.

Read our manifesto

The people
behind the process.

Product, craft and technology.
Built together.

Sebastian Mourra

Sebastian Mourra

CEO & Co-founder

Over a decade in the music industry, including marketing leadership at Universal Music. A repeat founder bringing the experience of building brands and campaigns into Visuals.

LinkedIn
Elizabeth Colina

Elizabeth Colina

CDO & Co-founder

A repeat founder with experience across product, design and operations. Elizabeth leads the creative vision and the experience of making work in Visuals.

LinkedIn
Andre Lacke

Andre Lacke

CTO & Co-founder

A repeat technical founder and the architect behind Visuals' AI-native creative workflow engine. Andre leads the system that connects ideas, generation and finished work.

LinkedIn

Music is
just the beginning.

Our team's experience spans music and global brands, through Visuals, previous companies and brands we helped grow. It shapes how we think about the relationship between creative ideas, useful systems and the audiences they reach.

Music is where we start. The same creative practice can help teams make work for products, brands and new kinds of stories.

Explore the creative possibilities

Let's make something worth seeing.

Start with one release.

Bring your music, your references, your next big idea. See what your team can make with Visuals.

Your first 100 credits are on us.